Friday, April 4, 2008

Vertical Branding, Inc. Adds Three Additional Products to Deal for International Distribution

Thursday April 3, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB, News) announced today that its agreement with North American Communications Consultants (NACC), a leading international sales and distribution company headquartered in Los Angeles, CA, has been expanded to include additional product lines.

The distribution arrangement, which began with the ZorbEEZ? product family, will now include SteamBuddy?, My Place? and Hot Legs?.

?As an experienced distributor of products around the world, NACC is excited to play an increased role in Vertical Branding?s expansion into international markets,? commented Ellin Gorky, Founder and CEO of NACC. ?We are very selective about the products we distribute and we welcome these additional high-quality offerings from Vertical Branding. VBI?s skill at product choice and development has produced items with a special appeal to value-conscious consumers, which we find translates well across all our markets.?

?We began shipping the ZorbEEZ product line internationally through NACC in the first quarter of 2008 and have already begun receiving re-orders,? said Vertical Branding CEO Nancy Duitch. ?Initial sales projections for SteamBuddy?, MyPlace? and Hot Legs? in the 40 countries where NACC is distributing them are equally encouraging. Adding product lines to our international sales initiative is a development that we fully intended to implement over time and we are pleased that it has come to fruition earlier than expected.?

Founded in 1983, NACC distributes select products to over 60 countries worldwide. Its web site is at www.marketingpartners.tv.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.

For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447,Fax: (407) 644-0758, .
info@redchip.com

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