ZAGG Inc Wins Social Media Contest, Awarded Campaign Valued at $50,000

Wednesday May 28, 12:52 pm ET

SALT LAKE CITY--(BUSINESS WIRE)--ZAGG Inc (OTC BB: ZAGG.OB), a leading producer of clear, scratch-proof protective coverings under the brand name invisibleSHIELD? and other electronic accessories, leveraged its in-depth understanding of new media to win an interactive contest, launched in conjunction with ad:tech San Francisco. As the winner, ZAGG was awarded a social media campaign valued at $50,000 from vSocial, a leading white label, social media platform that integrates video, social sharing, community tools and user-generated content.

The contest called for entrants to upload a video or photo essay providing their answer to the question: "What does Social Media Marketing Mean to You?" Participants were then encouraged to demonstrate their understanding of social media by utilizing this strategy to turn their submission into a successful viral campaign, a marketing tactic ZAGG has implemented previously to promote their flagship product, the invisibleSHIELD. ZAGG?s submission received over 350 comments to become the winning video.

Featuring ZAGG?s Internet Marketing Manager, Cameron Gibbs, the company?s entry credits social media as a vital contributor to the invisibleSHIELD?s current brand recognition. Their success in social media has been due in part to the visually compelling tests ZAGG has been posting on YouTube that demonstrate the invisibleSHIELD?s durability and military-grade strength. With 17 videos receiving over 1.5 million views and 1,700-plus comments, ZAGG has leveraged this medium to communicate key product messaging to a diverse demographic. Examples include the ?invisibleSHIELD Strength Test? video, in which the material, only two-tenths of a millimeter thick, is shown supporting 1,000 pounds of free weights. Another popular video, titled ?How to Weedwack Your iPod Nano,? proves that the invisibleSHIELD is scratch-proof, even against a motorized weedwacker.

?Winning this award reflects ZAGG?s innovative and cutting-edge approach towards marketing,? said Robert G. Pedersen II, President and CEO of ZAGG Inc. ?Strategies including social media and viral tools such as this contest generate successful word-of-mouth campaigns and have tremendous impact on our company?s bottom line.?

?This promotion is a prime example of the power of social media marketing tools and user-generated content to enable successful promotions,? said Michael McMahon, CEO of vSocial.

The invisibleSHIELD by ZAGG offers consumers a scratch-free world with over 2,500 precision cut designs, backed by lifetime warranty. For more information, please visit www.invisibleSHIELD.com.

About ZAGG

ZAGG Inc designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide. ZAGG?s flagship brand, the invisibleSHIELD, is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application is the first scratch protection solution of its kind on the market, and has sold over one million units. Currently, ZAGG offers over 2,500 precision pre-cut designs with a lifetime replacement warranty through online channels, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines to offer additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries. For more information please visit the company?s web site at www.ZAGG.com.

About vSocial

vSocial is a social media platform which enables marketers to integrate social media marketing tools and user-generated digital content into marketing promotions. vSocial?s hosted white-label service provides brands and agencies with over 200 available features that allow marketers to create advanced, private social networks with administrative control and engagement reporting. vSocial has powered promotions by companies such as UPS, Fosters, Vespa and Ford.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually," or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.

For Further Information, Contact:
RedChip Companies, Inc.
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(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com