Tuesday May 6, 7:50 am ET
LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB) announced today that it has received over $2 million in orders from major retail chains in connection with its roll-out of MyPlace?, a folding laptop computer work station. MyPlace? is the second major product launch for Vertical Branding in 2008, following SteamBuddy earlier this year.
?We began test-marketing and shipping limited quantities of this straight-to-retail product in the first quarter of 2008, with full retail roll-out and store seeding now in progress,? said Nancy Duitch, CEO of Vertical Branding, Inc. ?The success and popularity of our EZ-Foldz step stool product in the retail channel got us and our retail buyers thinking about additional opportunities and unmet consumer needs in that general category. MyPlace fit the bill in terms of quality, affordability and filling an apparent void in mass-market retail.?
MyPlace? has a platform with conveniently folding legs and a tilting surface where a laptop user can secure the laptop while sitting in bed, in a comfortable chair or anywhere else that lacks a desk surface. MyPlace? features a slim, lightweight and compact design, four pre-set positions for optimal comfort, fold-out legs for stability, a tilted mouse pad and a built-in LED light wand. It can be set up or folded up for storage in seconds.
?This is another of our product innovations that is getting an enthusiastic response ? including large purchase orders ? from all across the retail community,? said John Cammarano, President of Vertical Branding?s Retail Sales Unit. ?In addition to distribution through many of our existing retail chain customers, MyPlace has given us traction with additional outlets such as office supply and electronics superstores. We also anticipate this product becoming a popular back-to-school and holiday season staple this year and beyond.?
As recently announced, MyPlace? has also joined the roster of Vertical Branding products, including the ZorbEEZ? line, SteamBuddy and Hot Legs?, that are now being marketed internationally.
For further product information or to purchase MyPlace?, please visit www.myplaceworkstation.com. The online MyPlace? offer includes a USB hub and travel organizer at no extra charge.
About Vertical Branding, Inc.
Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.
Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include information regarding the Company?s expectations, goals or intentions about the future, including explicit or implied statements as to product success. The actual results may differ materially from those described in or implied by any forward-looking statement. In particular, there can be no assurance that such statements will ultimately prove accurate. Other important factors are set forth in our Securities and Exchange Commission filings. All forward-looking statements speak only as of the date made, and the Company undertakes no obligation to update these forward-looking statements.
For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com
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