Wednesday, February 13, 2008

Vertical Branding to Present at 20th Annual Roth OC Growth Stock Conference

Wednesday February 13, 7:20 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB, News) today announced plans to present at the Roth Capital Partners 20th Annual OC Growth Stock Conference, being held February 18-21, 2008 at the Ritz Carlton Laguna Niguel in Dana Point, CA.

Nancy Duitch, Chief Executive Officer of Vertical Branding, will present to the Roth Conference attendees on Wednesday, February 20, 2008 at 11:30 a.m. Pacific time. Interested parties will be able to listen to the presentation by logging on to http://wsw.com/webcast/roth16/vbdg.ob/.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, supporting broad distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.

For Further Information, Contact:

RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com

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