Monday February 11, 9:48 am ET
Recognized Caribbean Importer to Be Exclusive Distributor
DELRAY BEACH, FL--(MARKET WIRE)--Feb 11, 2008 -- Celsius Holdings, Inc. (OTC BB: CSUH.OB) announced today that Triangle Imports of Bermuda will be the exclusive distributor for Celsius on the island. Celsius was pre-launched by Triangle in Bermuda back in November and December to very positive reviews. Triangle plans to sell Celsius at pharmacies, specialty/gourmet grocers, health food stores and corporate offices island-wide within a short period of time.
"Celsius is a category-defining beverage that fits well within our portfolio of luxury/specialty products; and we feel it has a strong future with our company," said Keerome J. Maybury, President/CEO of Triangle. "Bermuda is a logical market for a product such as Celsius because the island has a growing population of highly qualified, health conscious local and expatriate professionals, who will immediately understand its benefits."
"This new agreement with Triangle Imports, Bermuda further demonstrates that Celsius is gaining traction with experienced distributors around the country and abroad because it's a unique beverage that offers something new and relevant for today's consumers," said Steve Haley, CEO of Celsius Holdings, Inc. "Triangle recognized early on that Celsius offers true function and something different. We look forward to working with Triangle to support their efforts in Bermuda and know that with their experience and understanding of our product, we will see rapid expansion and acceptance of Celsius across the island."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTC BB: CSUH.OB) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit http://www.redchip.com.
About Celsius®
Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.
Forward-Looking Statements
This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.
For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com
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