VBDG News Alert

Vertical Branding, Inc. Announces Third-Quarter Fiscal 2007 Conference Call
Monday November 12, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB), a consumer products branding, marketing and distribution company, that its management will hold a conference call to discuss results from the third quarter, ended September 30, of its 2007 fiscal year.

The conference call will take place on Wednesday, November 14, 2007 at 4:30 p.m. ET (1:30 p.m. PT).

To participate in the event, please dial in as follows ten to fifteen minutes in advance to allow time for registration: dial 888-694-4769 if calling from within the United States; international callers should dial 973-582-2757. Please provide the passcode 9457557.

The event will also be available by way of a web link on the Company?s web site at http://www.verticalbranding.com. A webcast archive of the call will be available for 90 days on the Company?s web site at www.verticalbranding.com.

About Vertical Branding, Inc.

Vertical Branding, Inc. (OTC BB: VBDG.OB) is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company?s focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, personal care, and house ware product categories.

Information Regarding Forward-Looking Statements

Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product demand, market competition, and risks inherent in our operations. These and other risks are described in our filings with the Securities and Exchange Commission. We assume no obligation to update these forward-looking statements. This document is only for the general information of shareholders, potential investors and other interested parties, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. The opinions expressed herein are the current opinions of management as of the date appearing on this document.


For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751, (800) 733-2447,
Fax: (407) 644-0758, info@redchip.com