Friday, August 22, 2008

Vertical Branding's CEO Featured in New WallSt.net Interview

Friday August 22, 7:50 am ET

Comments on Q2 Achievements and Plans for the Rest of the Year

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB) CEO Nancy Duitch was recently interviewed again by Wallst.net and provided comments on the Company's second quarter accomplishments and an overall update on the business. "We are back on track," says Ms. Duitch in the interview, and "thrilled with the direction the Company is going in." She goes on to outline plans to introduce two to four additional new products in the latter half of 2008, including eco-friendly consumer products from the Company's newly formed Econology Advantage Division.

To view the interview in its entirety, please visit http://www.tv.wallst.net/r/3-minute-press/Verticalbrand-VBDG/217/918. Or visit www.wallst.net, click on "3-Minute Press Show" and enter ticker "VBDG" in the search box.

About WallStreet Direct, Inc.

WallStreet Direct, Inc. operates WallSt.net (http://www.wallst.net), a leading source of up-to-the-minute business news, comprehensive financial tools and original multimedia content for the investment community. In addition to WallSt.net, WallStreet Direct owns and operates WallStRadio (http://radio.wallst.net), an online hub for business podcasts from well-known business news personalities and publishers, and WallStTV (http://tv.wallst.net), a hub for business and finance video content.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and Extreme Beam.

Information Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include information regarding the Company's expectations, goals or intentions about the future, including explicit or implied statements about product or program success. These statements reflect current expectations only and are qualified by numerous risks and uncertainties described from time to time in our filings with the Securities and Exchange Commission under the heading 'Risk Factors,' as well as other factors or circumstances that could cause actual results or events described in forward-looking statements to differ materially from those anticipated or implied, and there can be no assurance that any such statements will ultimately prove to be accurate. All forward-looking statements speak only as of the date made, and the Company undertakes no obligation to update these forward-looking statements except as required by law.









For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Maitland, FL 32751, (800) 733-2447,
Fax: (407) 644-0758, info@redchip.com

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