Wednesday, August 20, 2008

Vertical Branding, Inc. Schedules Conference Call for Thursday, August 14 to Discuss Second Quarter Financial Results

Monday August 11, 8:20 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB) announced today that its management will hold a conference call on Thursday, August 14, 2008, at 4:30 p.m. ET (1:30 p.m. PT), to discuss financial results for the quarter ended June 30, 2008.

To participate in the event, please dial in as follows ten to fifteen minutes in advance to allow time for registration: dial 800-762-8973 if calling from within the United States; international callers should dial 480-629-1990. Please provide the passcode 3910885.

A link to a webcast archive of the event will also be available on the Company's web site at http://www.verticalbranding.com for a period of ninety (90) days.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and Extreme Beam.





For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Maitland, FL 32751, (800) 733-2447,
Fax: (407) 644-0758, info@redchip.com

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