Tuesday July 15, 12:18 pm ET
Company Secures Exclusive U.S. Rights to Product Portfolio of UK-based Ecozone Ltd., a Leading Provider of "Green" Household Products
LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB) announced today that it has created a new division, Econology Advantage™, formed to identify, develop and market eco-friendly consumer products. Vertical Branding plans to leverage its existing capabilities and success in bringing high-quality yet affordable household products to market in the rapidly expanding and increasingly important "green" goods category. The Company believes it is uniquely positioned to address and further cultivate demand in the mass consumer market for products that make economic as well as environmental sense.
"No longer does 'environmentally friendly' have to be synonymous with more expensive or less effective," commented Nancy Duitch, CEO of Vertical Branding, Inc. "The products and marketing campaigns that our Econology Advantage™ Division is developing all have the Vertical Branding 'DNA' of a compelling value proposition at an attractive price point. They also provide more environmentally sensitive alternatives to existing products and ways of meeting everyday consumer needs. Our goal for this new initiative is to create a win-win scenario for our customers, who can save money in these uncertain economic times while simultaneously helping the environment."
Certain Vertical Branding offerings already feature eco-friendly attributes, including the company's Zorbeez line of biodegradable, reusable, super-absorbent cloths that are a cost-saving substitute for paper towels, and the SteamBuddy, a versatile, lightweight, handheld steam cleaner that is a low-cost alternative to chemical-laden dry cleaning.
In addition to three new proprietary products in development within the Econology Advantage™ Division, Vertical Branding has signed an agreement with U.K.-based Ecozone Ltd. for exclusive marketing and distribution rights within the United States for three of Ecozone's premier products. In addition, Vertical Branding will have a right of first refusal on U.S. distribution of all other Ecozone products, existing or new, during the term of the agreement.
"We are pleased to partner with Vertical Branding and to have the Ecozone product portfolio play a role in the launch of their new endeavor," commented Simeon Van der Molen, Managing Director of Ecozone Ltd. "We believe our eco-friendly household products to be well-suited to the Vertical Branding model of marketing and distribution and we look forward to the U.S. mass market roll-out."
Vertical Branding expects to test-market the first product from its Econology Advantage™ Division beginning in August with a limited television and Internet marketing campaign. The company hopes to be able to exploit most, if not all, of its established marketing and distribution channels for its eco-friendly offerings."
The developing environmental consciousness of the consumer public has definitely caught the attention of mass market retail chains, many of whom have made it an imperative to become `greener' in their product selection and sourcing," said John Cammarano, President of the Company's retail sales division. "Utilizing and taking advantage of the exact criteria for product selection we currently follow, this company is planning on strategically aligning itself within this emerging growth category to open up new in-store opportunities. With economic factors weighing in at the top of the list, we believe the timing is right to provide retailers with affordable, environmentally friendly products that demonstrate potential sales longevity and make sense to the consumer."
About Vertical Branding, Inc.
Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, with the goal of broader wholesale distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include MyPlace, SteamBuddy, Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.
Information Regarding Forward-Looking Statements
The information in this news release and other materials released by Vertical Branding from time to time include certain forward-looking statements that are based upon management's current expectations and assumptions and that are subject to various risks and uncertainties that can cause future results or events to differ materially from those projected or anticipated. Such statements, often identifiable by use of terms like "anticipate," "believe," "estimate," "expect," ""intend," "plan," and similar expressions, reflect only the current view of Vertical Branding with respect to their subject matter. Some of the risks and uncertainties affecting Vertical Branding are contained in the sections of the Company's periodic reports filed with the Securities and Exchange Commission entitled "Risk Factors" and include things like our ability to adequately finance our operations, our dependence upon third parties to supply our products and provide other services, our dependence upon major retail chains for sale of our products, compliance with the Section 404 of the Sarbanes-Oxley Act of 2002, volatility and uncertainty related to trading in our stock, penny stock rules, and changes in government regulations. Other risks and uncertainties include possible lack of consumer demand for eco-friendly products, our ability to generate sufficient sales to maintain our exclusivity and rights of first refusal to the Ecozone products, our ability to identify, develop and/or license other eco-friendly products with the attributes required to be successful in the ways in which we market and channels through which we sell, and our ability to fund from operations or attract adequate financing to fully exploit "green" product opportunities once developed and shown to be viable Although Vertical Branding believes that the expectations reflected in the forward looking statements are reasonable, Vertical Branding cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, Vertical Branding does not intend to update forward-looking statements to conform these statements to actual results.
For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Maitland, FL 32751,
(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com
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