Friday, March 28, 2008

Vertical Branding, Inc. Re-Schedules Conference Call to Tuesday, April 1

Thursday March 27, 7:50 am ET

LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB, News) announced today that its conference call to discuss fourth quarter and full fiscal year 2007 financial results has been postponed until Tuesday, April 1. The event was re-scheduled in order to provide additional time for the Company to implement a change in segment presentation.

The re-scheduled conference call will take place on Tuesday, April 1, 2008 at 4:30 p.m. ET (1:30 p.m. PT).

To participate in the event, please dial in as follows ten to fifteen minutes in advance to allow time for registration: dial 800-762-8795 if calling from within the United States; international callers should dial 480-248-5085. Please provide the passcode 3861061.

The event will also be available by way of a web link on the Company?s web site at http://www.verticalbranding.com, where a webcast archive of the call will be available for 90 days.

About Vertical Branding, Inc.

Vertical Branding is a consumer products company selling high-quality household, beauty and personal care products at affordable prices. The Company builds consumer awareness for its products and brands through direct response television, Internet and print advertising, supporting broad distribution to many of the country's largest retailers and drug chains as well as catalogs, home shopping channels and international distributors. Vertical Branding develops its own proprietary products and brands and licenses the rights to other select products that pass its rigorous screening process. The Company's hottest-selling products and brands currently include Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.

For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447,Fax: (407) 644-0758,
info@redchip.com

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