Tuesday January 29, 8:20 am ET
Company Proceeds with Roll-Out Based on Successful Test-Marketing Campaign
LOS ANGELES--(BUSINESS WIRE)--Vertical Branding, Inc. (OTC BB: VBDG.OB, News) announced today that it has launched a new household product called SteamBuddy, a versatile, lightweight, handheld steam cleaner ideal for clothes and other household fabrics such as drapes and curtains (www.buysteambuddy.com). By providing a controlled, on-demand burst of steam, SteamBuddy ?puts the power of your dry cleaner in your hands.? The innovative household spot steamer heats in seconds, is gentle on fabrics and packs easily for travel. SteamBuddy removes wrinkles and odors without flattening the fabric and without the need to wrestle with a bulky ironing board and heavy, slow-to-heat conventional iron.
"SteamBuddy satisfies virtually all of our criteria for bringing a product to market," said Nancy Duitch, CEO of Vertical Branding. "It addresses the needs of our core customer by being an affordable, easier-to-use alternative that is equally or more effective than ironing or costly dry cleaning. SteamBuddy also has the potential for a long retail lifecycle, which could mean a source of significant recurring revenues after initial retail seeding. SteamBuddy exemplifies the result of our exhaustive product development, selection and test-marketing approach, which, along with the other key ingredients of our model for marketing and distributing consumer products, uniquely positions Vertical Branding in today's marketplace."
SteamBuddy is the latest in a series of commercially successful Vertical Branding products to be presented by Billy Mays, the widely recognized household product spokesperson, joining ZorbEEZ?, Hercules Hook? and others.?
We are excited about the positive response of retailers thus far to SteamBuddy. Based on initial indications of interest, we expect to place SteamBuddy in more than 22,000 stores by the second quarter of this year,? said John Cammarano, President of Retail Sales for the Company?s Adsouth retail division. ?Our retail partners, including some of the world?s mass-marketers and drug chains, recognize the value of our ongoing multimedia and multi-channel marketing strategy, which builds substantial consumer interest in the product by the time it appears on store shelves."
Special ?order today? premiums available at (www.buysteambuddy.com) include a brush attachment and an innovative creaser as bonus items.
About Vertical Branding, Inc.
Vertical Branding is a consumer products company selling high quality household, beauty and personal care products at affordable prices. The Company sells directly to consumers through television, Internet and print advertising as well as wholesale to many of the country?s largest retailers and drug chains in addition to catalog proprietors, home shopping channels and international distributors. The Company?s hottest selling products and brands currently include Hercules Hook, ZorbEEZ, EZ Foldz Step Stool and StarMaker Cosmetics.
Information Regarding Forward-Looking Statements
Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product demand, especially for newly introduced products, market competition, and other risks inherent in our operations. These and other risks are described in our filings with the Securities and Exchange Commission. We assume no obligation to update these forward-looking statements. This document is only for the general information of shareholders, potential investors and other interested parties, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. The opinions expressed herein are the current opinions of management as of the date appearing on this document.
For Further Information, Contact:
RedChip Companies, Inc.
500 Winderley Place, Suite 100, Orlando, FL 32751,
(800) 733-2447, Fax: (407) 644-0758,
info@redchip.com
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